Bruria Roseman - HR and Finance manager

Bruria and her late husband – Mr. Yechiel Roseman, are the names behind this unique organization that has emerged from Yehicle’s vision.

Ever since its foundation in 1978, Bruria has strived to create exceptional atmosphere based on trust, mutual respect and business integrity; values that are very well shown throughout years of relations between Roseman and its customers, providers and employees. This long respected tradition has built up a family business of merely three people to its current size and achievements. 

For over 35 years Bruria continues to maintain unparallel reputation of a company worthy to do business with not only because of its superb technology but rather because of the people behind it.

Contact:, +972-3-7235100

Ido Roseman - CEO and President

Ido Roseman- CEO and President, as of 2008. 

With his proven experience and formal education as a development engineer, Ido plays a major role by incorporating the latest technologies within Roseman products’ lines, and thus placing Roseman among the most important technological leaders in its field.  Ido focuses in bringing Roseman advanced engineering and management methodologies to create proven value for its customers worldwide.  

Prior to this position Ido worked as software engineer at ELOP for over 5 years developing advanced electro-optic system for the Defense & Space industry.


Ido holds BSc. in Electronic Engineering from Ben-Gurion University

Contact:, +972-7235100


Haim Kashi - VP  Research & Development

Haim Kashi joined Roseman on 2013 as Vice President of Research & Development.  Prior to this position Haim worked as Director of HW design at VeriFone, SW engineer at Motorola cellular division, HW team manager at Orckit/Corrigent and System application engineer at Motorola.

Haim has over 20 years of experience in R&D mostly in managing of engineering teams in global High-Tech companies, in multiple technological areas such as Telecom, POS terminals and Alarm & Control SCADA systems.

Haim holds BSc. in Electronic Engineering from Ben-Gurion University.


 Contact:, +972-3-7235129

Shlomo  Sapir - VP Marketing & Sales

Shlomo Sapir joined Roseman on July 2008 as Vice President Marketing & Sales.  Prior to this position Shlomo worked as VP Sales at Lambda DSS (Data Leakage prevention), director of Sales at Vigilant (Intelligent Video security and as a director of sales at RiT technologies (RAD group).

With over 17 years of international experience Shlomo continues to expand Roseman's activities to both existing and emerging markets and thus positions Roseman Engineering as a major solution provider for computerized refueling and automatic Vehicle Identification world-wide.  

Shlomo holds BSc. in Electronic Engineering from Tel-Aviv University and MBA in Marketing and Finance from Herriot Watt University.

Contact: , +972-3-7235166

Tzahi Shmueli - VP Operation

Tzahi Shmueli, Vice President, Operation since 2014.  Prior to this position Tzahi worked as a Director Operation, Engineering and Quality at Harmonic and as a Quality Assurance Analyst at Gilat satellite networks

With over 20 years of international experience in Supply chain, Engineering and Quality in several managing positions at global high-tech companies, Tzahi is leading Roseman Operations and Customer services to meet the challenges of ever changing markets.

Tzahi holds B.Sc. in Industrial Engineering and Management and an MBA in business administration.

Contact:, +972-3-7235160


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